THE NATIONAL LOTTERY - ‘THERE’S POWER WHEN YOU PLAY’

The National Lottery is the single biggest funder of Team GB and Paralympics GB, but without people playing The National Lottery none of this support would be possible. So we created a campaign for the Paris 2024 Olympics and Paralympics that shined a light on the impact that playing The National Lottery has on athletes.

In our fully integrated campaign, which spans all channels, we accentuate the public’s impact through numerous cross-cuts – highlighting the link between athlete and player.

Directed by ZacElla from Agile

CHANNEL 4 IDENTS

As part of the Campaign we also created some idents to sponsor Channel 4’s National Lottery documentary around Great Britains Olympic and Paralympic athletes.